# Starting a Small Business Level 5: Capstone: plan and grow (free quiz and certificate) | Get Certified for Free

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Starting a Small Business · Level 5 of 5 · Capstone

# Capstone: plan and grow

Write a one-page plan, hire well, and track the numbers that matter.

## Study notes

1. A one-page plan covers the customer, problem, offer, price, channels, costs, and milestones.
1. Track a few key numbers weekly, such as revenue, gross margin, cash on hand, leads, and conversion rate.
1. Workers you control like employees must be paid as employees. Misclassifying them as contractors can bring back taxes and penalties.
1. Get insurance that fits your risks, such as general liability, professional liability, workers' compensation where required, and commercial auto.
1. Grow by doing more of what works. Raise prices, improve retention, or add channels only after the current model is profitable.

## Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

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