# Starting a Small Business Level 4: Marketing and sales (free quiz and certificate) | Get Certified for Free

Source: https://getcertifiedforfree.com/courses/starting-a-small-business/level-4/

Starting a Small Business · Level 4 of 5 · Advanced

# Marketing and sales

Reach customers with a clear message, the right channels, and a simple sales process.

## Study notes

1. Know your customer: where they look for solutions, what words they use, and what makes them trust a business.
1. Start with one or two channels you can do well, such as a Google Business Profile for local services, referrals, or one social platform.
1. Customer acquisition cost (CAC) is marketing and sales spend divided by new customers won.
1. Customer lifetime value (LTV) estimates the gross profit a customer brings over the whole relationship. A healthy business wins customers for well under their LTV.
1. Follow the law on marketing: no fake reviews, honest claims, and email marketing that follows CAN-SPAM, including a working unsubscribe.

## Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

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