# Starting a Small Business Level 1: From idea to customer (free quiz and certificate) | Get Certified for Free

Source: https://getcertifiedforfree.com/courses/starting-a-small-business/level-1/

Starting a Small Business · Level 1 of 5 · Intro

# From idea to customer

Find a real problem, a clear customer, and proof that people will pay.

## Study notes

1. Start with a specific customer and a problem they already pay to solve.
1. Validate before you spend: talk to potential customers, look at competitors, and try to get pre-orders or deposits.
1. A value proposition says who it is for, what it does, and why it is better than the alternative.
1. Competition is not always bad. It often proves demand exists.
1. A minimum viable product (MVP) is the simplest version you can sell to learn what customers actually want.

## Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

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