# Digital Marketing Level 4: Email and paid ads (free quiz and certificate) | Get Certified for Free

Source: https://getcertifiedforfree.com/courses/digital-marketing/level-4/

Digital Marketing · Level 4 of 5 · Advanced

# Email and paid ads

Grow a list, write campaigns, and run small ad tests.

## Study notes

1. Build an email list with permission. Offer something useful for signing up and never buy lists.
1. Good emails have one main purpose, a clear subject line, and one clear call to action.
1. Open rate, click-through rate, and unsubscribe rate show how a campaign performed.
1. Paid search ads target people actively searching. Social ads target interests and audiences. Start small and test.
1. A/B testing compares two versions that differ in one thing, such as the subject line, so you learn what caused the change.

## Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

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