Digital Marketing · Level 3 of 5 · Intermediate

Social media and content

Choose platforms, plan content, and build trust.

Study notes

Choose platforms where your customers already spend time rather than trying to be everywhere.
Plan content in themes: helpful how-tos, behind the scenes, customer questions, and offers. A content calendar keeps it consistent.
Engagement (comments, shares, saves) often tells you more than follower counts.
Disclose paid partnerships. The FTC requires clear disclosure when an influencer has a material connection to a brand.
Respect copyright. Use your own photos, licensed images, or content you have permission to share.

Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

1. How should a business pick social platforms?

Go where its customers already spend time Join every platform Pick the newest one Pick at random

2. A content calendar helps by:

Keeping posting consistent and planned Raising prices Removing comments Hiding posts

3. An influencer is paid to post about your product. FTC guidance says they should:

Clearly disclose the paid relationship Hide it Delete the post later Only disclose in private messages

4. Which is a stronger signal of content quality?

Shares and saves Number of hashtags Post length Time of day only

5. Can you post any image you find online?

No, you need rights or permission Yes, if it is on Google Yes, if you credit it Yes, on weekends

6. Which is a helpful content theme?

Answering common customer questions Posting the same ad daily Arguing with customers Random memes only

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