# Digital Marketing Level 2: Search engine optimization (free quiz and certificate) | Get Certified for Free

Source: https://getcertifiedforfree.com/courses/digital-marketing/level-2/

Digital Marketing · Level 2 of 5 · Foundations

# Search engine optimization

How search works, keywords, on-page basics, and local search.

## Study notes

1. Search engines crawl pages, index them, and rank results by relevance and quality.
1. Keyword research finds the words people actually type. Match each important page to a clear topic and intent.
1. On-page basics: a descriptive title tag, one clear H1, helpful content that answers the question, and descriptive links.
1. Technical basics: fast pages, mobile-friendly layout, a sitemap, and no blocked important pages in robots.txt.
1. For local businesses, a complete and accurate Google Business Profile and consistent name, address, and phone help local results.

## Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

About this certificate: Certificates are issued by Get Certified for Free for passing a free online knowledge quiz. They are not accredited, licensed, government, academic, or professional credentials and do not confer a license. [Read the full terms](https://getcertifiedforfree.com/about-our-certificates/).

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