# Digital Marketing Level 1: The digital marketing map (free quiz and certificate) | Get Certified for Free

Source: https://getcertifiedforfree.com/courses/digital-marketing/level-1/

Digital Marketing · Level 1 of 5 · Intro

# The digital marketing map

Owned, earned, and paid media, and the customer journey.

## Study notes

1. Owned media is what you control, such as your website and email list. Earned media is coverage, shares, and reviews. Paid media is advertising.
1. A simple customer journey: awareness, consideration, conversion, and loyalty.
1. A conversion is the action you want, such as a purchase, a sign-up, a call, or a booked appointment.
1. Your website is the hub. Most channels should send people to a page built for the action you want.
1. Pick goals you can measure, such as leads per month or online sales, before choosing tactics.

## Quiz: 6 questions

Choose one answer for each question, then check your answers. Score 5 of 6 to pass. Then enter your name and email to download a PDF certificate and have a copy emailed to you. Answers are graded in your browser.

About this certificate: Certificates are issued by Get Certified for Free for passing a free online knowledge quiz. They are not accredited, licensed, government, academic, or professional credentials and do not confer a license. [Read the full terms](https://getcertifiedforfree.com/about-our-certificates/).

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